Monciel Watch reaches 2,000% of its first Wadiz funding target in one day

Korean watch brand Monciel Watch, led by Cho Young-bong, introduced a distinctive skeleton automatic watch on Wadiz and reached 2,000% of its funding target within one day, according to the company.

The launch announcement described a crown with a triple O-ring arrangement supporting water resistance up to 200 metres, anti-reflective sapphire crystal and luminous indices. It stated a 40-hour power reserve and described a standard TPU strap with a subtle chocolate scent.

The watches were offered in stainless steel and titanium, with a total limited production of 370 pieces reflecting the numbers three and seven. Funding offers included discounts of up to 42%, with prices in the upper KRW 200,000 to mid-KRW 300,000 range. Depending on the model, the campaign included additional straps, a strap-repair kit, complimentary engraving and a one-year repair warranty.

The article traced the manufacturing experience behind Monciel to watch development beginning in Anam’s watch business in 1986 and to production experience with smartwatch cases. It also highlighted a patented precision-casting process used for stainless steel.

Cho said he regarded watches as expressions of personal identity and trust, and welcomed the opportunity to introduce a Korean brand through Wadiz. The campaign also offered an automatic watch-winder box to the first two eligible supporters who had requested notifications and subsequently funded the project. These were the terms of the February 2021 launch.